Imagine you go into a shelter with your family, looking for a new dog.
In one kennel there are two dogs who are very similar in personality. You think they would be a good fit for your family.
One of them is a little dirty. It might be white, but it looks yellow. It is wagging its tail and is very happy and friendly, but you look at the mats in its dingy fur and think, "This is a sweet dog, but that fur is going to be so hard to take care of."
The second dog is very much like the first, they could be litter mates even. But the second dog is clean, its fur fluffy and white instead of matted and yellow. Sure, you still have to brush it but it looks so much easier to care for than the matted fur on the first pooch.
Which dog do you think your family would want to take home?
Those two dogs in the image above are actually the SAME dog. His name is Toby, and he was rescued off the street. His life was in jeopardy since he was in a high kill shelter, and nobody wanted this scraggling pup. Just a simple grooming actually saved his life!
Think about the adoption pages of most shetler web pages.
Many of those pooches look sad, un-groomed, un-friendly. Just think how much more appealing they would be if they were groomed and played with and happy before the photo session. How many more animals would find great forever homes if their "mug shots" made them seem a little more appealing?
Seth Casteel of One Picture Saves a Life thinks so too. He goes on tour, visiting shelters and taking better photos of their rescues, teaching them how to make a homeless animal more appealing to possible families.